SNAPSHOT: KINE-FM Listen Live

Hawaiian 105 KINE
 Name: Hawaiian 105 KINE
Format: Hawaiian Adult Contemporary
Market: Honolulu, HI
Frequency: 105.1 MHz

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“You all were wonderful to work with; we look forward to working with you again next year!”

Melanie Long, President, Independence Day at Maunalua Bay Foundation

The Challenge
How to get the general public from all over the island to choose the Maunalua Bay Festival for their principal Fourth of July activity, given the competition from long-standing Ala Moana and Kailua fireworks shows? Getting residents to stay home and non-residents to come by and sample the local wares in Hawaii Kai would be a coup.
The Resource
In the words of the client, “We appreciate all the exposure the radio gave us, the great kokua and the many DJ and radio staff who took the time to be at the event all day, and visit with the community! Malama pono to you!”
The Idea
Bringing all the capabilities of KINE-FM into play helped the Foundation organize and promote an event that included local businesses, entertainment and fireworks. The goal was to grow attendance at this second annual event and introduce new customers to the businesses and restaurants Hawaii Kai has to offer.
The Results
Attendance this year was at least double last year’s. Not only residents but folks from all over Honolulu spent the day in Hawaii Kai. Businesses were as pleased as all the attendees, even writing to the newspaper to praise this wonderful event.

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